GET TO KNOW US A LITTLE MORE

GET TO KNOW US A LITTLE MORE

Long History Of Excellence

We’ve been in the Middle East since the 1970’s. Today, we are proud to be the market leader in the chicken category, as well as the preferred brand of consumers in the region. Since the beginning, we have been happily providing high-quality food with the highest safety standards as our number one priority. Our vertically integrated supply chain gives us full control of every step of the process ensuring high quality products reach safely all the way to the supermarket shelf.
At Sadia, any product baring Halal seal sold anywhere in the world, is in respect to the Halal principles established by the Islamic law. Our product range is diverse and delicious, comprising whole chicken, chicken parts, ready to prepare products, fries and now, frozen vegetables. For us, innovation and quality go hand in hand, as we provide nothing but the best quality and tasty products to every home.

OUR STORY

1944

1944

1944

Sadia was founded in Brazil, where the journey of great taste and quality began.

1970

1970

1970

Sadia entered the Middle East with the Frozen Whole Poultry range.

1980

1980

1980

10 years later, Sadia revolutionized the industry, launching Frozen Poultry Parts in the Middle East.

1990

1990

1990

A decade later Sadia proudly introduced its first-ever ready-to-eat product range in the Middle East.

2009

2009

2009

Sadia started operating with a fully owned distribution in KSA.

2013

2013

2013

Soon after, Sadia started operating with a fully owned distribution in UAE.

2014

2014

2014

After a year, Sadia opened  the very first factory in UAE – Abu Dhabi.

2014 - 2016

2014 - 2016

2014 - 2016

Sadia then continued acquisition of the own distributions in Kuwait, Oman and Qatar.

2020

2020

2020

Very recently, Sadia acquired its second food processing factory in Dammam – KSA.

ONLY THE BEST

Best Breed of Poultry

At Sadia, we only use poultry with a breed that guarantees healthy chickens.

CONTROLLED ENVIRONMENT

An ideal environment for our chickens

Our farms are spacious, airy and carefully cleaned so that our chickens grow up healthy.

CONSTANT MONITORING OF POULTRY

Taking good care of chickens

Our chickens' eggs are stored in a temperature-controlled environment. During breeding, our chickens are raised under constant veterinary care.

ONLY THE BEST FEED

We raise our chickens with quality feed

Our chickens are fed a balanced diet rich in grains, vitamins, and minerals.

Halal
Certified
products

At Sadia, any product baring the Halal seal, sold worldwide, is in respect to the Halal principles established by the Islamic law.

Content

FOOD SAFETY & QUALITY

​Sadia has full control over the quality and hygiene of its chicken, from the moment we freeze it to the moment you pick it up from the store.

Food safety:

Sadia ensures the highest standards of quality, integrity and food safety of its products from slaughtering chickens up until the final packaging and distribution of the product.

Our Halal Chicken is freshly frozen and delivered in hygienic temperature-controlled conditions to ensure safety and high quality.

The company follows thorough testing and quality control across factories, warehouses, and distribution. All our plants are certified against international food safety standards like HACCP, BRC, IFS, FSSC, ISO, etc.

Our products are produced with utmost care and quality standards, ensuring the food safety of our products until it reaches our customers.