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It is our belief that when our consumers are tasting a Sadia product, their expectations are very high. Therefore, our commitment with the perceived quality is translated by the application of systematic, specific tools that enable us to manage properly both our production process and the final product. This dedicated approach is designed to identify the appropriate level of control required for each manufacture step and ensure that all attributes that are cherished on the final product are meeting their expectations!
Supported by our Quality System, we also approve our suppliers and ensure that standards and specifications are met for all ingredients and packaging materials. Additionally, our fully integrated system is composed of chicken farms, hatcheries and feed mills and allows us to control the farms where chickens are raised and their feed, the quality of the eggs throughout the hatchery time and health status of the live birds.
This is just a small amount of our controls in place, which is part of a long history that literally starts from the egg (or from the chicken!!!) and ends in the serving plate.
Some certifications available for our different activities are listed below:
a. BRC - Global Standard for Food Safety
b. IFS - International Food Standard
c. ALO - Agricultural Labeling Ordinance
d. Global G.A.P
e. ISO 22000:2005
f. ISO 9001:2008
g. ISO 14001:2004
h. OHSAS 18001:2007
i. ISO 17025:2005
Commitment with the environment is one of Sadia’s values, and as an outcome of this effort the company has established its own Environmental Policy, which enables us to put in place an Environmental Management System duly accredited by ISO 14001:2004. All activities of this nature are managed by our own Institute of Sustainability, as to maintain and support research partnerships continuing actions already underway to develop new projects and seeking environmental, social, educational, cultural and sports, among others.
The Institute of Sustainability was created to integrate and strengthen the numerous socio-environmental initiatives implemented by Sadia throughout its history. Its main objective is to ensure sustainable growth of the company business from practices that contribute to the development and quality of life of the communities in which it operates and lead to excellence in the environmental field.
Some of the environmental projects in place includes the Renewable Forest Program, Rational Usage and Energy Conservation Program and Reduction of Water Usage Program.
A mixed of soy and corn combined with some vitamins and amino acids. Specific, well-balanced feed is produced according to bird’s lineage and age requirements, and the animals are fed up to 4 different types of feed within the 28 days (in average) between hatching and slaughter.
Sadia products are manufactured at factories working under its own Quality System, based on international Food Safety programs, such as GMP (Good Manufacturing Practices), SSOP (Standard Sanitation Operating Procedures) and HACCP (Hazard Analysis and Critical Control Points). Sadia’s Quality System is also in line with international Food Safety standards, such as BRC (British Retail Consortium) and IFS (International Food Standard) and is implemented in all of our production sites.
Along the production, we’ve implemented several control points to monitor the quality of our process, as well as the outcomes of each step. This monitoring is carried out by trained staff and all the results of their findings are dully recorded. Any detected non-conformance is corrected and corrective actions are taken accordingly as to avoid the occurrence of defects that may be present in the products supplied to our clients.
Sadia products are made from poultry and cows that regularly receive the utmost attention and care during their raising. Sadia supplies an integration system to the farmers based on training and placing them under the control of veterinaries who check the farms regularly. The Sadia’s farmers’ integrated system follows international standards in all phases of animal farming, assuring the five animal rights.
a. Right to quench hunger and thirst
b. Right to comfort
c. Right to not suffer
d. Right to express natural behavior
e. Right to feel no anguish or fear
Even though all production sites operate under the supervision of Islamic Centres at all times, with process audits carried out by their Sheikhs on a regular basis; visits and/or external audits from clients or official representatives also take place upon request; Halal processes are also audited during official sanitary inspection audits conducted by officials of different Middle Eastern countries.
Production is supervised by different Islamic Centres, depending of each production site; these centres are named Federation of Muslims Associations in Brazil and Islamic Dissemination Centre for Latin America; specific certification requirements by country may be supervised by a nominated specific centre.
Chicken are hand slaughtered by slaughter men either contracted by the Islamic Centres or contracted by BRF working under the supervision of Islamic Centres’ assigned responsible; most of slaughter men are practicing Muslims, and an inscription “Bismillah Allaho Akbar” is available in the slaughter area. The production lines are positioned as to have the birds and slaughter men facing the Qibla whilst slaughtering. All slaughter procedures are described in a specific Corporate Norm and duly communicated throughout the company as to ensure the appropriate level of control.
Halal is the Arabic work meaning "Lawful" or "Permissible". Halal foods are foods that Muslims are allowed to eat and drink under Islamic Sharia law. The criteria specify both what foods are allowed and how the foods must be prepared.
For the full list of products offered in the Middle East, please check here
Sadia is present in the following MENA region countries:
- Saudi Arabia
- United Arab Emirates
Sadia Products are available in the Middle East in all supermarkets as well as in grocery stores.
Sadia Produces and distributes a variety of different products globally, unfortunately we cannot have all the products available in all markets. If there is a product you would like to see offered in your market, please visit the talk to Sadia link and let us know about it here
In the meanwhile, for the full list of products offered in the Middle East, please click here