We’ve been in the Middle East since the 1970s. Today, we are proud to be the market leader in the chicken category, as well as the preferred brand of consumers in the region. Since the beginning, we have been happily providing high-quality food with the highest safety standards as our number one priority. Our vertically integrated supply chain gives us full control of every step of the process ensuring high quality products reach safely all the way to the supermarket shelf.
At Sadia, any product baring Halal seal sold anywhere in the world, is in respect to the Halal principles established by the Islamic law. Our product range is diverse and delicious, comprising whole chicken, chicken parts, ready to prepare products, fries and now, frozen vegetables. For us, innovation and quality go hand in hand, as we provide nothing but the best quality and tasty products to every home.
Sadia was founded in Brazil, where the journey of great taste and quality began.
Sadia entered the Middle East with the frozen whole poultry range.
10 years later, Sadia revolutionized the industry, launching frozen poultry parts in the Middle East.
A decade later, Sadia proudly introduced its first-ever ready-to-eat product range in the Middle East.
Sadia started operating with a fully-owned distribution in KSA.
Soon after, Sadia started operating with a fully-owned distribution in the UAE.
After a year, Sadia opened the very first factory in the UAE — Abu Dhabi.
Sadia then continued acquisition of our own distributions in Kuwait, Oman and Qatar.
Recently, Sadia acquired its second food processing factory in Dammam — KSA.
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Halal-certified products
At Sadia, any product baring the Halal seal, sold worldwide, is in respect to the Halal principles established by the Islamic law.
Only the best
At Sadia, we only use poultry with a breed that guarantees healthy chickens.
Farm to table
At Sadia, we freeze our chickens within 2 hours of slaughtering, and transport them in temperature-controlled trucks to ensure food safety.
Sadia has full control over the quality and hygiene of its chicken, from the moment we freeze it to the moment you pick it up from the store.
Food safety:
Sadia ensures the highest standards of quality, integrity and food safety of its products from slaughtering chickens up until the final packaging and distribution of the product.
Our Halal Chicken is freshly frozen and delivered in hygienic temperature-controlled conditions to ensure safety and high quality.
The company follows thorough testing and quality control across factories, warehouses, and distribution. All our plants are certified against international food safety standards like HACCP, BRC, IFS, FSSC, ISO, etc.
Our products are produced with utmost care and quality standards, ensuring the food safety of our products until it reaches our customers.
You can find us at a supermarket near you, or shop online for greater convenience.
